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  • NeuroCom

  • Our solutions
  • Our origin
  • Our work
  • NeuroCom
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Brand Lab

By harnessing the latest in neuroscience and technology, our Brand Lab offers accurate data, guiding brands to connect more deeply and effectively with their customers.

Neuroscience of branding

Brain-powered & neuro-informed

By using neuroscience and AI and machine learning, we study the brain, biological responses, and behavior to understand and shape how customers feel, think, and act

What we can do

01

Campaign testing
A NeuroCom service

Evaluate consumers' emotional and cognitive reactions to marketing campaigns using EEG technology.

02

Brand impact assessment
A NeuroCom service

Analyze subconscious consumer perceptions of brand elements like logos and taglines, utilizing neural response data.

03

Product design & usability feedback
A NeuroCom service

Use EEG technology to assess consumer reactions to product designs and packaging.

04

In-store communication testing
A NeuroCom service

Offer an in-depth analysis of consumer interactions with products and services, focusing on usability and satisfaction.

05

Digital user experience analysis
A NeuroCom service

Apply EEG to measure user engagement and cognitive load during the use of digital platforms.

06

Content engagement analysis
A NeuroCom service

Measure consumer engagement with various types of content, using EEG to determine attention capture and retention.

07

Sonic branding analysis
A NeuroCom service

Evaluate the emotional impact of a brand's audio elements through EEG technology.

08

Market research

A systematic approach to gathering, analyzing, and interpreting information about a market. Services include:

  • Exploratory market research: Gather initial information to understand ambiguous issues, identify opportunities, and refine research questions.
  • Descriptive market research: Focus on describing phenomena and extending exploratory research to measure aspects like market performance.
  • Causal market research: Aim to understand the effect of changes in one variable on another, often used for testing alterations in the marketing mix.
  • 09

    Strategic analysis

    A deep evaluation of internal and external factors affecting a business. Services include:

  • Benchmarking: Compares business processes and performance metrics to industry bests and practices.
  • Gap analysis: Identifies the differences between current and desired performance levels.
  • PESTEL analysis: Examines external factors (Political, Economic, Social, Technological, Environmental, Legal) impacting a business.
  • SWOT analysis: Analyzes internal Strengths and Weaknesses, and external Opportunities and Threats.
  • Value-chain analysis: Investigates activities within a business to identify areas for improving value to customers.
  • Root cause analysis (RCA): Determines the underlying cause of a problem.
  • Kano analysis: Classifies customer preferences into categories to better understand satisfaction drivers.
  • Ready to create something amazing together?

    Let’s shape your business future together with data-driven insights

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    Our solutions
    BRAND LAB
    • Campaign testing
    • Brand impact assessment
    • Product design & usability feedback
    • In-store communication testing
    • Digital user experience analysis
    • Content engagement analysis
    • Sonic branding analysis
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    • Digital strategy
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    BRAND ENGAGEMENT
    • Market strategy
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    BRAND PRODUCTION
    • Creative strategy
    • Creative ideation and execution
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    • Content production
    • Photography
    • Videography
    Got an idea to explore?

    Let’s start

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