Brand Lab
By harnessing the latest in neuroscience and technology, our Brand Lab offers accurate data, guiding brands to connect more deeply and effectively with their customers.
Neuroscience of branding
Brain-powered & neuro-informed
By using neuroscience and AI and machine learning, we study the brain, biological responses, and behavior to understand and shape how customers feel, think, and act
What we can do
01
Campaign testing
A NeuroCom service
Evaluate consumers' emotional and cognitive reactions to marketing campaigns using EEG technology.
02
Brand impact assessment
A NeuroCom service
Analyze subconscious consumer perceptions of brand elements like logos and taglines, utilizing neural response data.
03
Product design & usability feedback
A NeuroCom service
Use EEG technology to assess consumer reactions to product designs and packaging.
04
In-store communication testing
A NeuroCom service
Offer an in-depth analysis of consumer interactions with products and services, focusing on usability and satisfaction.
05
Digital user experience analysis
A NeuroCom service
Apply EEG to measure user engagement and cognitive load during the use of digital platforms.
06
Content engagement analysis
A NeuroCom service
Measure consumer engagement with various types of content, using EEG to determine attention capture and retention.
07
Sonic branding analysis
A NeuroCom service
Evaluate the emotional impact of a brand's audio elements through EEG technology.
08
Market research
A systematic approach to gathering, analyzing, and interpreting information about a market. Services include:
09
Strategic analysis
A deep evaluation of internal and external factors affecting a business. Services include:
Ready to create something amazing together?
Let’s shape your business future together with data-driven insights
START YOUR PROJECT