Words build worlds
The Experience
- Brand Activation
The scope
- Website development
- English content writing
- English copywriting
- Website solutions
About NEOM
A visionary city of tomorrow
NEOM is the futuristic urban development project in Saudi Arabia, first introduced in 2017. Part of the kingdom's Vision 2030 plan, NEOM's ambitious vision is to become a global hub for innovation, technology, tourism, and sustainable living.
The project is intended to be a fully autonomous mega city, powered by renewable energy and incorporating advanced technologies and cutting-edge infrastructure.
NEOM eMarketplace
A cutting-edge digital hub
The eMarketplace is an online platform dedicated to connecting sellers and buyers of the construction material industry.
With a userfriendly interface and a commitment to simplicity, the eMarketplace aims to empower businesses to engage in hassle-free transactions and forge valuable connections within the construction sector.
NEOM eMarketplace embodies the visionary spirit of NEOM.
What we had in mind
In collaboration with Accenture, ORIGIN was tasked with crafting the copy for NEOM eMarketplace.
Our vision was to encapsulate the platform's essence of progress, ease, and business growth.
We sought to infuse the copy with a compelling narrative that would resonate with both sellers and buyers, highlighting the unique benefits of the platform.
Our team of copywriters worked on crafting copies that convey a sense of modernity and innovation while emphasizing the practicality and functionality of the platform.
How we made it happen
Building bridges with words
We tailored our copywriting strategy for NEOM eMarketplace to match the brand's identity and engage the target audience effectively.
We balanced technical precision with emotion to create a copy that not only captivates users but also caters to their needs.
Leaving a lasting impression
The homepage of any website sets the tone for visitors.
For the eMarketplace homepage, we harnessed creativity to grab the attention, communicate the core message, and encourage further exploration.
Simple yet impactful!
We created a copy that guides users through the site, leaving a lasting impression and inspiring engagement.
How we made it happen
Driving action
With action-oriented CTAs, the copy prompted visitors towards desired actions and enhanced their overall user journey.
What we aimed for with the CTAs copy:
Consistent brand voice: The glossary
Maintaining a consistent brand voice and messaging across all touchpoints helps build trust, foster recognition, and elevate the user experience.
Therefore, a glossary of key words and terms was crucial to help the team of copywriters write in a single voice. The glossary was created and developed over the project.
Users encountered a unified voice that reinforced the brand's promise and value proposition at every touchpoint.
UX Copywriting
We created a copy that guides users through the site, leaving a lasting impression and inspiring engagement.
Readability and clarity
We used clear and concise language, avoiding jargon or complex terminology. Short sentences and straightforward phrases allowed users to grasp information easily, enhancing comprehension.
Seamless flow of information
The copy was structured to create a natural flow of information. Users were guided effortlessly from one section to another, enabling them to explore the platform in a logical sequence. Each piece of content seamlessly connected to the next, offering a smooth navigation experience.
