Transforming financial landscapes
The Experience
- Brand Building
- Brand Production
The scope
- Identity design
- Brand development
- Visual brand language
- Digital design
- Print design
- Animation
About Arwa Capital
Pioneering tech
innovation in finance
Arwa Capital is a tech-development financial firm, specializing in organizing regular workshops and forums aimed at nurturing innovative tech ideas. Focused on fostering progress within the tech industry, the company facilitates discussions and ideation sessions to drive advancements and explore emerging technological trends. Through their initiatives, Arwa Capital actively engages in shaping the future landscape of technology and finance, fostering a platform for collaborative thinking and development.
What we had in mind
Creating a distinctive brand identity
The main objective revolved around establishing a distinctive brand identity for Arwa Capital in the dynamic landscape of financial technology. Our aim was to encapsulate the essence of technological advancement within the financial sphere while fostering a sense of innovation and connectivity.
ORIGIN sought to create an identity that not only symbolized growth, connectivity, and the exchange of groundbreaking ideas but also spoke directly to the aspirations and perspectives of the younger demographic.
How we made it happen
Merging heritage
with modern appeal
Arwa Capital’s brand identity strategically fused design elements reflecting both technological advancement and cultural heritage. The logo embraced a blend of Arabic typography and English elements, particularly in the elongation of the "Ar", symbolizing progress and simplicity. Our design process delved into intricate details, utilizing Cinema 4D to craft animations that symbolized connectivity prevalent in the tech realm.
Brand Production
A blend of design elements, typography, and animated visuals
Through Arabic calligraphy, iPhone-inspired circles, and contrasting visuals, our animations conveyed collaborative discussions and technological advancement. These animations depicted hands engaging with a lamp, symbolizing the exchange of innovative ideas, while interconnected phones represented collaborative minds shaping the future of technology, consumer goods, and artificial intelligence.
Our vision’s outcome
In blending cultural legacy with cutting-edge design, Arwa Capital's brand identity exemplifies connectivity and forward-thinking within the finance and technology sphere.
